ABSTRACT
The yarn marketing may be grouped into grey yarn marketing and dyed yarn marketing. The grey yarns might have been spun against a confi rmed order or spun in advance anticipating sales. In case of dyed yarns, it is always against a confi rmed order, and the quantities in each shade are depending on the number of yarns required to make a particular design. Normally grey yarn sales are in bulk. Spinning mills cannot concentrate on selling with small quantities like 100 g, 200 g or even 1 kg or 2 kg, but need to sell in terms of truck loads or container loads. In case a company is involved in manufacturing ready to use yarns like sewing threads, embroidery threads, twines, ropes, tags, etc., apart from wholesale marketing retail marketing also needs to be addressed. In retail market, the embroidery threads may be sold in small lengths of even 100 m or 50 m for hand embroidery applications. In this chapter we shall discuss only grey yarn marketing.
