ABSTRACT

Packaging is considered to be a silent salesman as it draws the attention of consumer due to its appealing look. The function of packaging is to protect, to maintain and to promote the product. The types of packaging help to differentiate one product from another and every product need to be packed in some package throughout the supply chain. The unique packaging techniques also help for competition of the product in the market which is growing day by day. Packaging material must meet the processing and production line requirements and also the economic constraints to compete with the existing market trends. The important aspect regarding packaging is its specification, determined by the product and processing requirements, pack size, neck size, material and exposure to various hazards.