ABSTRACT
The essential vision The essence of communication is “the imparting or exchanging of
information” (Collins 2015). We can broadly define three primary types of
communication — personal, media and control communications, each of which
results in the exchange of information between people or systems. Personal
communication can be regarded as the exchange of information or perspective
with one or more people; media-type communication occurs when a system
exchanges content with a person or another system; and control-type
communication occurs when a person exchanges commands or information to/
from a device or system. A single communication session can be comprised
of more than one of these types.
