ABSTRACT
ABSTRACT: There are analysed the conditions and characteristics of the territorial heritage of Valdivia’s region and his potentials from the point of view of the tourist development. Founded in 1552, Valdivia was first one of the Spanish settlements in Chile, so it possesses a long history and important accumulation of heritage. His high density of patrimonial resources constitutes the territorial capital of that arranges the region, but it is not fully valued for tourism, in spite of his big potentials to stimulate processes of local and regional development. Some efforts exist for doing the tourism one of the axis of the development, but sufficient knowledge does not exist to catch the necessary investments. There is analysed the endowment of heritage resources of the territory, his touristic potential and the existence of associate activities. For the analysis of the territory were appealed to secondary information, analysis of governmental and private plans and interviews to qualified informants. In conclusion a diagnosis of the current situation of the tourist activity, the characteristics of the territorial heritage and the valuation that is done to the heritage for creation of activities, circuits and projects of cultural tourism was done.
