ABSTRACT
Introduction Most premature deaths in developed countries can be linked to action or the lack of action by individuals and/or communities (1). As a result, public health practitioners have developed interventions to promote healthful attitudes and actions and to suppress those which place life and health in jeopardy. Health communication, which we dene as the study and use of strategies to inform and inuence individual and community decisions that enhance health, plays an increasingly central role in these interventions.
