ABSTRACT
This chapter presents the specific research approach, and the Subsea Increased Oil Recovery case. Exploration of the communicative nature of innovation processes and the impact of this on innovation management has largely been ignored in innovation research. The chapter suggests that the adoption of a complex responsive processes perspective opens up for insight and implications that depart from the prevailing view of what it means to manage joint efforts for innovation in business organizations. It seeks to progress the understanding of what it may mean to manage innovation processes in business organizations. The chapter discusses some of the authors' experiences as participants in a comprehensive Statoil research and development initiative for increased oil recovery, emphasizing what they see to be important, yet traditionally overlooked aspects of innovation management. It addresses the problem described by Van de Ven, by adopting a complex responsive processes perspective as the theoretical basis.
