ABSTRACT
This chapter provides a holistic approach in addressing the woes of the US manufacturing sector that have prompted the search for an effective solution for its resuscitation issue and attempts to, at least, provide a new perspective on the problem. It highlights the following manufacturing sector: the quintessential aerospace and automotive divisions together with all other industries, such as pharmaceuticals, semiconductors and computers that use manufacturing operations. The automotive and aerospace divisions have been two of the major representatives of the US manufacturing sector with the latter being well-heeled. For its revival, the advent of rational exuberance should be followed by the US automotive division infusing "quality," in addition to innovation, into its cherry-picked brands. The combination of government's-rational-exuberance, innovation, fewer brands and quality can aid in the timely revival of the US auto industry to capitalize on the demand foreseen both in the US and in emerging economies such as China and India.
