ABSTRACT

Understand people and it will be easier for you to influence them. Alfonso Bucero

The ability to understand people is one of the greatest assets anyone can ever have. It has the potential to positively impact every area of your life, not just the business arena. If you are not able to understand people, then you will not be able to influence them. You need to know what their worries are, what do they expect from you, and what are their expectations and desires. Then you will have the possibility to influence them.