ABSTRACT
Today, clothing manufacturers are faced with the request to be flexible and be able to offer a wide variety of products to customers. The leading trend in today’s business world is the development of time-based competition. This concept is based on the development of new products and production faster than the competition
OBM (Original brand name manufacturing) is production process which allows placement into domestic and foreign fashion market because it is based on the creation of mark trade and brand, not the “no name” products. It is a great challenge for each garment manufacturer to create a brand, especially for small and medium sized enterprise production business systems which lack the resources and marketing teams that large companies have. On the other hand, sensitivity and
mark trade with which it can survive and grow in a competitive environment.
