ABSTRACT

One of today’s pressing needs is to better understand the mind of the consumer in order to spot newly emerging trends in the market, and to capitalize on them. Data themselves are no longer the choke point in the market. Researchers and businesses are awash in data. Data that cannot be easily obtained by subscribing to information services can be obtained by commissioning a custom study. In one way or another the marketer, the product developer and the researcher can answer most of the questions about new and current products, advertisements, and consumer attitudes.