chapter  1
Introduction
Pages 8

Several long-term economic, social, and environmental trends-the so-called triple bottom line (Elkington, 1999)—are evolving around us. Many of these long-term trends are developing because of us and specifically for us or simply to sustain us. Many of these long-term trends follow general courses and can be described by the jargon of the day; that is, they can be alluded to or specified by specific buzzwords commonly used today. We frequently hear these buzzwords used in general conversation (especially in abbreviated texting form). Buzzwords such as empowerment, outside the box, streamline, wellness, synergy, generation X, face time, exit strategy, clear goal, and so on and so forth are just part of our daily vernacular.