ABSTRACT

There are key factors in each major plastics industry segment that must be recognized as strongly influencing the future success of every business. While some segments will have factors that coincide with others, each segment has at least one factor that is different from the others. These factors must always be at the base of strategic planning and business operations, or the company’s building blocks will be weakened. This is not a matter of customer focus; it is knowing what elements are necessary to keep the business viable in the process of satisfying customer needs.