ABSTRACT
As mentioned earlier, the plastics industry is dividing into product and market segments that strongly affect how companies have to run their businesses. In a number of cases, the company’s original management did not consciously decide to be in certain lines of business, but the company’s technology and markets have led them there. Technology is the one common key factor that connects almost every one of the different industry segments. You need to be aware of these powerful influences and take them into account when managing the business.
