ABSTRACT
One critical feature about mobile sites is that they can generate a wealth of information for data mining mobile devices, such as the segmentation of different models and operating systems, or by their physical locations or interests. It is in this context that the importance of constructing and supporting a mobile site becomes paramount-as they generate important mobile data for modeling and predicting consumer behaviors and preferences. The mobile device is the consumer, and mobile sites are the means by which to use cookies and other mechanisms to track and segment their owners’ behaviors.
