- Motivation and Resource Allocation for Strategic Alliances through the De Novo Perspective
In the past two decades, strategic alliances have become important business issues. One aspect of these alliances is their formation. Although many theories and models such as strategic perspective, organization learning, and other explanations have been proposed to explain alliance formation, their perspectives are usually limited (Tsang, 1998; Borys and Jemison, 1989). Additionally, the problem of resource allocation is another crucial issue and previous papers seem to discuss only why strategic alliances should be formed but fail to cover what to do next. In contrast, this chapter proposes a holistic perspective to explain the formation of strategic alliances and provides a method for optimal resource allocation among alliances.