ABSTRACT
Contents What Is Social Media? ............................................................................................................. 268 Benefits ................................................................................................................................... 268 Risks ....................................................................................................................................... 269
Using Social Media Apps .................................................................................................... 269 BYOD Issues .......................................................................................................................270 Posting Photos and Videos ...................................................................................................270 Common Risks and Scams ..................................................................................................271
Eleven Topics to Cover within Social Media Policies .................................................................271 Appropriate Use ...................................................................................................................271 Blogging ............................................................................................................................. 272 Wikis .................................................................................................................................. 272 Information Not to Post ..................................................................................................... 272 Marketing ........................................................................................................................... 273 Security Controls ................................................................................................................ 273 Time Spent on Social Media Sites ....................................................................................... 273 Linking with Others ............................................................................................................274 Posting Photos and Videos ...................................................................................................274 Reacting to Posts ..................................................................................................................274 Donor Searches ....................................................................................................................275
Summary ..................................................................................................................................275
Addressing information security and privacy within business organizations has provided numerous additional challenges with recently introduced technologies (such as big data analytics, the use of personally owned computing devices at work, and cloud services) and comparatively new online habits (such as social networks, the use of always-on location tracking apps, and using the same user IDs for social networks as for work systems) of individuals. Among the many challenges are those that come along with social media use. There are many benefits that can be realized through the use of certain social media sites within businesses, but it is important when planning to take advantage of those benefits to also know and understand the associated risks, both to privacy and to network and information security.
