ABSTRACT

What game company doesn't want to be the next Zynga? But does the world really need another "ville" game?  What we do need are designers who know how to create compelling money-making social games while maintaining their creativity.  This book provides the clues to creating social game systems that generate profit.

chapter 1|6 pages

Introduction

chapter 2|14 pages

What Is a Social Game?

chapter 3|16 pages

History of Game Monetization

chapter 5|24 pages

Industry Terms and Metrics

chapter 6|36 pages

What Is a Social Network?

chapter 7|28 pages

How to Acquire, Keep, and Regain Users

chapter 8|38 pages

Monetization Strategies

chapter 9|16 pages

Virtual Goods

chapter 10|10 pages

Currency

chapter 11|10 pages

Conclusions