ABSTRACT
DonNormanisco-directorofthejointMBA/Engineering programatNorthwesternUniversitythatemphasizes designandoperations,cofounderoftheNielsenNorman Group,andformervicepresidentatAppleComputer.He servesonnumerousadvisoryboards.Hehasreceived honorarydegreesfromtheUniversityofPadova(Italy) andtheTechnicalUniversityofDelft(Netherlands),and theBenjaminFranklinMedalinComputer&Cognitive
SciencefromtheFranklinInstitute.HeiswellknownforhisbooksTheDesignof EverydayThingsandEmotionalDesign.Hislatestbook,TheDesignofFutureThings, discussestherolethatautomationplaysinsucheverydayplacesasthehome,and automobile.Helivesatwww.jnd.org.
