ABSTRACT
With all the many challenges of capturing, storing, transforming, and delivering big data to business users, it’s easy to overlook one vital aspect: how to get those users to incorporate data-driven insights into their daily decision making. This chapter will focus on several important techniques for achieving this, including organizational design and staffing, the creation of robust processes around data publishing and the evolution of data assets, and delivering technology solutions that address the needs of a diverse user base.
