ABSTRACT
Introduction ...................................................................................................... 62 Competitive Advantage and Generic Strategies for Business ................... 62 Product-Market Placement ............................................................................. 63
SME Dilemma .............................................................................................. 66 Business Strategy and Operations Strategy ................................................. 68 Performance Objectives: Quality Service...................................................... 69
Quality Service and the Components of Customer Service .................. 70 Performance Objectives: Operations Costs .................................................. 71
Supply and Logistic Chain Management Impact on the Business’s Return on Investment .............................................................. 71 Total or Integral Cost Concept ................................................................... 72 Cost Accounting and the Process of Internationalization ..................... 72
Operations Strategy and Operations Design and Management ............... 76 Operations Strategy and Supply Strategy .................................................... 77
Market-Related Factors .............................................................................. 79 Product-Related Factors ............................................................................. 80 Production-Related Factors........................................................................ 80
Operations Strategy: Manufacturing and Productive Sustainable Growth Models ................................................................................................. 81
Productive Models ...................................................................................... 81 Plant Specialization ..................................................................................... 82
• Competitive advantage and generic strategies for business • Product-market placement • Business strategy and operations strategy • Performance objectives: Quality service • Performance objectives: Operations costs • Operations strategy and operations design and management • Operations strategy and supply strategy • Operations strategy: Manufacturing and productive sustainable
growth models • Manufacturing servitization
Competitive Advantage and Generic Strategies for Business Competition in an industry is based on competitive forces. The state of competition in an industry depends on five basic forces: the industry’s position among current competitors, the bargaining power of customers, the threat of new entrants, the threat of substitute products or services, and the bargaining power of suppliers (Porter, 1998).
