ABSTRACT
Web site architecture (WA) is an organized approach in planning and designing a Web site. Like the traditional architecture, WA involves technical, aesthetic, and functional criteria. Similarly, the main focus is on users and user requirements. Technical aspects of WA address the back-end components that deal with the underlying technology such as source code, data warehouse, and server-side component. It also addresses the business plan and the information architecture (IA), which deals with the structural design, method of organizing and labeling Web pages, and ways of demonstrating the Web site to the digital landscape. The aesthetic aspect addresses the user friendliness of the Web site and the visual and audible impressions. Functional aspects deal with the front-end components, which include usability, visibility/searchability, and accessibility.
