ABSTRACT
Mobile telephony represents the fastest-growing industry in most countries of the world today. It is not widely known that the cell phone service providers have chosen diametrically opposite charging mechanisms for phone use in the Western and Eastern hemispheres. Whereas the phone charges are shared equally between the caller and the recipient in the West, it is mostly the caller who bears the entire charge in the East. Why would a rule seen as fair and just in one society be seen as unfair in another?
