ABSTRACT
With all the noise and distraction of a reactive work environment it is sometimes easy to overlook the obvious. For instance, if we wanted to perform a Root Cause Analysis (RCA) on an event, would we know which event was the most signižcant or costly? Experience demonstrates that we would not. In a reactive environment, we naturally become focused on the short term. We tend to look at the problems or events that just happened and naturally think they are the most signižcant at the time. This is a problem because what happened yesterday, in most cases, is not the most signižcant or compelling issue today. We need to take a more macro look at the situation. For these reasons we must depend on the strategy development process described earlier to ensure that we are working on the events that truly add value to the “bottom line” of the business.
