ABSTRACT
Introduction Interest is growing in animal welfare practices and specialty poultry products such as organic meat. Consumers are interested in how their food is produced, humane handling for animals and, in the case of organic products, in reducing the use of agri-chemicals. Animal production claims are important both at the farm level and plant level. Animal welfare, in particular, is a dynamic area that is rapidly changing, and organic has grown by as much as 20% in the past decade in the United States.
