ABSTRACT
For most people, the idea of conducting a cost/benefit analysis is something for economists and financiers to do. Right? Wrong! And here is an example.
The Rolling Stones are going back on tour. Ticket price: $250. Tickets for self and significant other: $500. Round-trip train to concert city: $100 × 2 = $200. Good dinner for two: $200. Total evening: $900. Do I like the Rolling Stones? Yes. Is this some special occasion? No. Do I like the Stones $900 worth? No. So, are we going? No.
