chapter  2
22 Pages

- PRODUCT DEVELOPMENT PROCESS AND ORGANIZATION

Most companies have similar technologies to their competition and most designs and services can be copied or duplicated. All personal computer companies buy their microprocessors, disk drives, and memory from the same small number of suppliers. The key then is to implement new innovative solutions faster than the competition. Many products, such as software, can be manufactured or distributed over the web in large volumes for small incremental costs. Knowledge is the competitive weapon. Effectively using this asset requires companies to change their methods of using and managing people and networking knowledge. Knowledge management and intellectual property provide competitive advantage.