chapter  20
16 Pages

IMS Ecosystem

The rapidly changing competitive landscape for the telecommunications industry is forcing both incumbent operators as well as new entrants to look for new ways to quickly differentiate themselves from other competitors. This is evident when looking at traditional voice pricing, which was once the hallmark of the industry and is now widely offered as a commodity priced service. Thus, operators must now seek new and innovative services to replace traditional voice revenues, as well as to provide growth revenue opportunities.