ABSTRACT
Identifying opportunities can be fun as it is a time to be creative and think outside of the box. It is best done in group brainstorming sessions with both business and technical individuals present. Identify opportunities by going back to the list of stakeholders and the stakeholder processes that were identified earlier. Also go back to the value proposition that you identified. Ask the key statement as shown in Figure 6.2:
For each stakeholder and each step of his/her process, what can the company do specifically to meet the value statements identified?
