chapter  4
36 Pages

## Product Development

This section is where the developmental work occurs. The objective is to design the product to meet stakeholder expectations identified and specified-earlier with the customer being the most significant stakeholder (see Figure 4.2). Be it a product, embedded software, or a service, the design occurs during the development phase. In the case of a physical product, the concept of design for “X” (DFX) becomes important (the “X” refers to reliability, manufacturing, testing, quality, or cost).