ABSTRACT
After completion of the IS strategic plan, there are four very important ongoing activities:
Marketing Executing Managing Measuring
Each of these is outlined in detail in this chapter.
Marketing An important role of a CIO is the continual marketing of IS to the rest of the organization. Many times, members of the IS group do a poor job of marketing; they work hard and diligently, but their work goes unnoticed and unappreciated. However, this can be their own fault as IS employees may not take the time to communicate their activities and impact to the organization in terms the business can appreciate.
