ABSTRACT

The following is a scenario that has happened repeatedly in the technology world. When a new technology comes onto the scene, vendors rush to offer products using that technology. Each first-mover vendor offers its own features and taxonomy. Customers comparing two products using the same technology have a hard time making the comparison. Some features offered by the products might be similar but most will be different. Complicating the matter is the names each vendor uses. The different taxonomies of features and concepts add another layer of confusion. At this stage, each product is considered a proprietary solution.