ABSTRACT
Forecasting methods can be either qualitative or quantitative. Before computers, qualitative forecasts were the primary means of forecasting. “Humans possess unique knowledge and inside information not available to quantitative methods. However, empirical studies and laboratory experiments have shown that their forecasts are not more accurate than those of quantitative methods.”* Quantitative forecasting methods have distinct advantages over qualitative methods-they are consistent, replicable, and testable. ese attributes make them amenable to careful evaluation and academic study. Ultimately, perhaps, the best technique may a combination of both qualitative and quantitative methods.
