ABSTRACT
All green businesses have to do is come along and offer a cleaner, greener, or more environmentally friendly option. Many green entrepreneurs look at opportunities to build green businesses as a way to build a company that does more than just create a profit. In order to start or build green business, the first step is to decide what the heck a green business really is. In general, green businesses are just like any other business in that they must create sufficient profits to continue to operate. The difference lies in what else green businesses concern themselves with-weighing the value of sustainability and human capital, for instance. And people just like they are considering the possibility of building a green business. The future of green business will move from early adopters of green technologies to mass adoption.
