ABSTRACT
One of the keys to building a successful business is displaying an understanding of the business and operating environment of the company—including the competition, the market, the industry, the technology, the key companies operating in the sector, the partners, and the history involved. Early stage businesses are usually unable to spend large amounts of money on market research and industry analysis reports. Plus few prospective investors will expect detailed market analysis you may see from a well-funded public company. Investors instead expect a startup company to utilize available research and information to identify market estimates to use in its decision-making. Public company disclosure requirements offer an insight into the products, research and development, pricing, sales, gross margins, and other key metrics of the company.
