ABSTRACT
Green entrepreneurs have become one of the fastest-growing groups of entrepreneurs. These entrepreneurs share a similar focus on products, services, technologies, and opportunities that have the duel benefit of providing economic value and sustainability. The entrepreneur’s motivation would range from pure economic opportunity (whereby the green nature is merely the best opportunity rather than a motive itself) to a simple desire to help or change the environment (whereby the entrepreneur could well be starting an environmental nonprofit). The green business sector also has a heavy emphasis on energy. This includes businesses focusing on generating electricity from renewable resources and on energy efficiency, as well as those involved in the smart grid, alternative fuels and transportation, green plastics, and countless others. In fact, many of these must work with the utilities in order to succeed.
