ABSTRACT
Entrepreneurs will often identify three different processes for coming up with their business ideas. In the first case, an entrepreneur will identify the opportunity and then will later decide to form their business. In the second case, an entrepreneur will decide they would like to start a business and begin to identify opportunities after that point. And finally, some entrepreneurs note that the idea or opportunity and the desire to start the business come simultaneously. Business ideas tend to come from either a formal search or review process, or a “Eureka” moment. Successful entrepreneurs note that the early stages of developing their business concepts are a struggle between obstinacy and flexibility. At a minimum, at the point when a greentrepreneur transitions from an idea into laying out the arguments for creating a business, people should begin to do some initial market research and set out their business concept summary.
