chapter  8
24 Pages

Strategic Alignment of Data Warehouses

Companies integrate their data into data warehouses to create competitive advantages, capture new markets, improve data quality, and provide better customer service (Figure 8.1). Adoption of data warehouse technology entails huge capital expenditure and a large development time. Yet data warehouse projects continue to have a high possibility of failure (Wen et al., 1997; Hwang et al., 2004).