chapter  9
20 Pages

Case Study: Strategic Alignment at Nielsen Media Research

Introduction Data warehousing technology is relatively new. Most of the data warehouse studies have been done from a technical perspective. e interest in this book has shifted to strategic issues from technical issues. Few previous studies have examined data warehouses from a strategic perspective. is chapter presents the findings from a case study conducted at Nielsen Media Research from a strategic alignment perspective. is case study provides the organizational context for the study of the relationship between data warehouse technology and business strategy and allows for valuable insights.