Introduction

In today’s era of globalization (Breathnach, 2000; James, 1999), the prevailing hyper-competitive markets (Eustace, 2003; Gagnon, 1999) bring pressure for businesses to shorten product life cycles (Bussmann, 1998; Griffin, 1997), quickly identify and penetrate new market segments, and increase operational efficiencies (Krishnan et al., 1999; Mooney et al., 1996). Businesses seek sustainable competitive advantage in these markets by leveraging technology to the fullest extent (Alavi and

Leidner, 1999). With strong competition and growing need for information, enterprises are eager to obtain fast and accurate information for better decision making (Dean and Sharfman, 1996). Companies are continuously investing in processes and technologies that enable better, faster, and more accurate decision making (Hurd, 2003). One such enterprise decision-making platform is a data warehouse.