ABSTRACT
This chapter focuses on studying organizational, social, spatial, temporal, and technical issues related to the deployment of location tracking systems in an office environment. It presents findings on how workers perceive the experience of the surveillance and understand the scope of the deployment, the reality of wearing a tag, the pervasive nature of the organizational culture, and its influence in the attitudes observed. The chapter explores the issues using an ethnographic approach and qualitative methods, participant observation, and interviews. Participant observation, in-depth interviews, and examination of location tracking data were used to build a detailed, mainly qualitative, picture of how attitudes and behaviors are affected by the deployment of a pervasive technology. Ethnography was used as the method for observation and data collection, using in-depth interviews and participant observation as tools of data gathering and analysis. There was a high degree of uniformity among participants in their misunderstanding of the aspect of the pilot.
