ABSTRACT
Getting the Plan Funded (Executive Commitment) It is a well-known fact that the human attention span is about 90 seconds. In a meeting, if a person does not say something meaningful to the audience in that time frame, eyes and thoughts start to wander. With executives, this span shortens to about 15 seconds as they have an advantage. ey can count on someone else to recall or record anything relevant you had to say. If what you present is garbled with unfocused data or confusing technical terms, then your presentation will have lost its value because the executive will tune you out.
