ABSTRACT
The focus of this part of the assessment is to measure whether the company’s communication program achieves the following objectives:
Trust? Clarity? Proactive?
A consistent communications plan is a key to getting all employees mobilized. To do this, it must:
• Appeal to all employees’ hearts as well as their heads; • Assuage public concerns, both real and perceived; • Provide for two-way communication, both with the public and
employees; • Address organization and individual project concerns; • Permeate the organizational and public environment; • Use a variety of media; and • Provide an active role for management.
