ABSTRACT

The first example of the journalistic treatment of the genetic engineering of foods, from

Newsweek

, typifies how the subject has been presented in the popular print media. One can almost tick off systematically the criteria for newsworthiness discussed in Chapter 4 of the text. From its title, “Frankenstein Foods?” to its concluding paragraph anticipating “heat” at the upcoming WTO meeting in Seattle, the piece is a paradigm of the genre.