Research Methods 2.0: Doing Research Using Virtual Communities

Contents 3.1 Virtual Communities as a Resource for Research .......................................38 3.2 Shadow of the Colossus .................................................................................39 3.3 YouTubeTM by the Numbers ...................................................................... 40

3.3.1 Gathering Quantitative Data ......................................................... 40 3.3.2 Looking at View Counts .................................................................41 3.3.3 From Parameters to Models ............................................................43 3.3.4 Modeling View Counts .................................................................. 44 3.3.5 Using the Models ............................................................................47