ABSTRACT
To achieve a Total Safety Culture, we need to integrate behavior-based and person-based psychology and effect large-scale culture changes. The five chapters in Section 3 explain principles and procedures founded on behavioral research which can be applied successfully to change behaviors and attitudes throughout organizations and communities. This chapter describes the primary characteristics of the behavior-based approach to the prevention and treatment of human problems and shows their special relevance to occupational safety. The three basic ways we learn are reviewed and related to the development of safe vs. at-risk behaviors and attitudes.
