ABSTRACT
The application of geospatial information technology in a commercial setting is quite different today than at the beginning of the decade. Although the business drivers remain the same, for example, effi ciency, speed, cost to market, the accessibility of
38.1 The Paradigm Broadens, Shifts, and Blurs ................................................. 761 38.2 Technology and Information Integration Yield Profi ts ................................ 762 38.3 Commercial Applications ............................................................................ 763
38.3.1 External-Based Applications: Web and Embedded Access to Geospatial Information ................................................................. 764
38.3.2 Revenue and Profi t Origins of External-Based Applications ........ 767 38.3.2.1 Data Owners/Developers ............................................. 767 38.3.2.2 Application or Interface Providers ............................... 767 38.3.2.3 Advertisers ................................................................... 768
38.4 Institutional-Based Commercial Applications ............................................ 768 38.4.1 Visualization ................................................................................. 768
38.4.1.1 Informed Sales and Marketing ..................................... 768 38.4.1.2 Effi ciencies for Map Production .................................. 768 38.4.1.3 Shipping Communications with a Map ....................... 769 38.4.1.4 Photomaps Boost Fieldwork Productivity ................... 769
38.4.2 Transportation ............................................................................... 770 38.4.2.1 Australia’s Largest Road .............................................. 770 38.4.2.2 Vehicle Recovery ......................................................... 770 38.4.2.3 Improving Transportation Infrastructure ..................... 772
38.4.3 Agriculture and Natural Resources ............................................... 772 38.4.3.1 Environment and Banana Production .......................... 772 38.4.3.2 Geospatial and the Lumber Industry ............................ 773 38.4.3.3 GIS and Remote Sensing Improves Oil Exploration ......774
