ABSTRACT
Gravure is a high-speed printing process usually based on roll-to-roll mechanics. There are three basic gravure markets — publication, packaging, and product (or specialty).
Publication gravure is an exceptionally high speed, four-color process printing method, the primary function of which is the reproduction of text and pictures. The substrate printed is a very thin, generally low-basis weight paper. The primary end products include catalogues, magazines and newspaper inserts. Packaging gravure is a somewhat slower variation of the process using the same mechanics but not based solely on four-color work. The substrate range is also much wider — including film and foil as well as paperboard and paper label. Spot colors and coatings are often included. In packaging, the ultimate printed product is a package, in which the printing not only decorates the product but may also serve a functional purpose, such as a barrier. Product printing, like packaging, is relatively low speed. Substrates range from plastics to metals to paper. The end products include floor coverings, swimming pool liners, postage stamps, and wood grain materials for furniture or wall covering.
