ABSTRACT
The Dynamic Modeling methodology provides a useful operational framework to explicitly capture the structure behind the promotional activity on the part of pharmaceutical firms. The Doctor Adoption framework can then be combined with the Patient Flow and Treatment Attractiveness sectors to arrive at a fully integrated Standard Template dynamic model. Such analyses are sometimes useful, but are incomplete as they fail to address of the underlying dynamics which drive the behavior of prescribing physicians in a marketplace. The framework of the Bass Diffusion model provides a powerful set of insights into the factors governing the adoption/diffusion of particular products, the details of which are available in various marketing literature sources. In pharmaceutical markets, newly released treatments must first be accepted by prescribing physicians before they can reach the hands of interested consumers. The stock/flow structure relating to Doctor Adoption of pharmaceuticals allows for analysis of previously released products in a particular indication.
