ABSTRACT
The electric motors consume a signiŽcant amount of electricity in the industrial and tertiary sectors.Intoday’shighlycompetitiveglobalmotormarket,thedemandsforhigher motorrates,higherefŽciency, lowercosts,andincreased reliability are fuelingtheneedfor increased automationandcontrol products withreduced energy consumptionandcarbon emissions.Manymotormanufacturers havecommittedtodeveloptheirnext-generation products forcapturingthemaximummarketshare andboostingproŽt margins. Forthese purposes,motormanufacturers notonlyfullyutilizetheirowntechnicalresources but alsostrengthen thecooperationwithuniversitiesandresearch institutionsforimplementingtechnologicalbreakthrough. However, there are stillavarietyofchallengesthatmotor manufacturers havetoface,forexample,howtoshortentheproduct developmentcycle time,howtoapplynewtechnologiesinbothexistingandnewproducts, howtodifferentiatetheirproducts andadapttoglobalmarkets,andhowtoeffectively reduce theproduction costs. All these challenges must be appropriately considered and addressed to ensure successful outcomes.
