ABSTRACT
While recent increased demand on global food supply has led to improved economic returns for the agricultural industry, there has also been an increase in risk associated with food production systems because input costs have also increased signicantly.1 To lower risk, increase energy efciency, enhance productivity, and improve protability, agricultural producers are increasingly turning to the use of IT to aid their decision-making processes.2 In addition to land, labor, and capital, which have long been agriculture’s traditional assets, information management has become the fourth asset,3 of increasing importance and has come to be known as precision agriculture. According to the National Research Council, “precision agriculture is a management strategy that uses information technologies to bring data from multiple sources to bear on decisions associated with crop production.”
